Owners of classic cars are well familiar with an old school car’s dashboard – a fuel gauge, temperature gauge, speedometer and if you were lucky, an extra toggle for air-conditioning – just the bare essentials. Fortunately, the cars of yesteryear were simple machines, designed to get you from here to there with a minimum of fuss, so a simple dash was all that was needed. Fast forward 50 years and the basic purpose of the car remains unchanged, but with the increasing sophistication of the consumer, there is a demand for more… visibility, technology, integration and customizability, all at a touch to name but a few.
Compare this to the evolution of the global supply chain from the perspective of the cargo owner. The contrast is stark. The supply chain continues to be slow in responding to changes in the market. What we might observe is that the supply chain has focused largely on innovating physical transport solutions and within nodes of the chain. Inefficiencies are still manifold and the movement of goods is still constrained by asymmetrical or erroneous information flow, compliance and regulatory issues, lack of data standardisation as well as financial risks associated with credit terms, payment and insurance. Logistics as such has become a three-dimensional flow problem and subsequent challenge.
It was thus with great personal satisfaction that PSA, in partnership with CrimsonLogic Pte Ltd and its subsidiary Global eTrade Services (GeTS) Asia Pte Ltd, was able to take a step towards a solution with the launch of CALISTA this month at TOC Asia 2018, during Singapore Maritime Week, and also shared at the IBM Think ASEAN event.
CALISTA, an acronym for CArgo Logistics, Inventory Streamlining & Trade Aggregation, is an open platform which seeks to address the total requirements of what shippers need – line of sight of their cargo and an integrated interface with the multiple flows of physical, financial and regulatory. CALISTA also aims to be an enabler on multiple fronts; an open platform, it will be instrumental in fostering closer collaboration amongst manufacturers, Logistics Service Providers and other stakeholders. As such, CALISTA looks to set the wheels in motion, so to speak, towards becoming a truly three-dimensional platform and solution for the future of logistics.
I am very excited by this potential for CALISTA to act as a catalyst for breakthroughs, improving flow choices for cargo owners, and helping our industry realise the full benefits of digitalisation.
This is the vision and we have our engines revved.
Tan Chong Meng
For more information on CALISTA, please visit: