Rong Long Hao Trading is a reputable importer of Fast-Moving Consumable Goods (FMCG) in Guangzhou, China. They specialise in importing highly sought-after beverages like yogurt, soy drinks and milk products wholesale from Vietnam and Thailand to China for distribution to agents, supermarkets and retail shops. Well-known brands they carry include Dutch Lady and Ivy. The company has since established long-term and stable cooperative relations with many retailers and agents.
Rong Long Hao Trading purchases beverages wholesale from producers overseas. Payment needs to be made in full before the cargo can be released for export. During peak festive seasons when demand for such products are high and when credit is tight, a lack of financing could cause the company to lose trading opportunities. Many financial institutions are unwilling to extend credit to buyers like Rong Long Hao Trading, as there is a lack of collateral to manage risk.
Besides credit crunches, logistics is another challenge. Purchases for such cargo are normally on Exwork trading terms, which means that buyers like Rong Long Hao Trading will have to arrange for the logistics to move the cargo to / from port, book freight, clear customs at both ends and handle all export and import procedures.
Beverages are highly time-sensitive cargo and Rong Long Hao Trading would need prompt logistics services, quick customs clearance and speedy cargo collection arrangements.